Why do you want this job?

Stress the positive aspects, which have attracted you to the particular job in the first place.  Think carefully about this question.

What do you know about the company?

This is your chance to shine.  The more knowledge you have about the company, the better.  Focus on details that will relate to your skills, knowledge and qualifications.  Here are some ideas:

• How long has the company been established?
• How many branches do they have?
• What size is the company?
• What's their growth pattern been like?
• Who are their main competitors?
• What are the names of chief executives, MDs etc?
• What is the ethos of the company?
• How successful is the company?  Any major achievements?
• General reputation of the company?
• Is the company publicly or privately owned?

Why should we employ you?

Base your answer on your previous experience and skills, you can add that there's a good fit between you and your job.

How would you describe yourself?

Don't be modest, be positive.  State your attributes and achievements always relating back to the job.

Why did you choose this career?

If you have changed careers, make a logical argument as to why you did so.

Do you have many interests outside work?

People pay too little attention to this question.  You can have excellent qualifications work experience etc, however hobbies and interests can tell the employer even more about you.  Interests define whether you are sociable or solitary, and whether you can take on leadership roles.

What qualities do you think will be required for this job?

Think outside the box.  While the advertisement may help a little, you should also think of the other qualities that may be required.  These include leadership ability, supervisory skills, communication skills and problem solving.

What do you find most attractive/least attractive about this job?

List three strong attractions and only give one minor unattractive factor.  Shift the emphasis away from the negative.